Image: Ubisoft / Dan Allen Gaming / Kotaku
It turns out that a Twitter account called TheRealInsider, the latest in a series of leakers masquerading as game industry insiders, was actually run by YouTuber Dan Allen Gaming. The account had convinced many in the scene that it was the real deal after accurately teasing which new Assassin’s Creed games would be revealed during Ubisoft’s 2022 gaming showcase. But it now appears that Allen was simply embargoed, leaking privileged information he received as an influencer. “I’m sorry to everyone for my actions,” he wrote on Twitter before deleting both accounts.
Allen has 189,000 subscribers to his YouTube channel, where he posts guides, voice actor interviews, and playthroughs on everything from Multiversus to Elden Ring. No one suspected him of surreptitiously leaking industry marketing materials he had received under embargo until he accidentally responded to someone asking TheRealInsider a question on Twitter as his main Dan Allen Gaming account. Then Jason Schreier of Bloomberg combed through past tweets from both accounts and discovered a lot of overlap.
“If this is legit — and looking at both accounts, they certainly seem to be tweeting about the same games around the same time — it would explain how this ‘true insider’ knew the AC code names,” Schreier wrote in a Discord comment. “He broke the embargo himself.”
But people didn’t have to speculate for long. Allen admitted it shortly afterwards and posted an apology. “I’m sorry to everyone for my actions,” it read. “I am ashamed and disappointed in myself. I will take some time to reflect on my bad decisions, which will never happen again. To everyone who has supported me over the years, I am sincere [sic] I’m sorry I disappointed you.”
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There is a difference between when a journalist discloses information that he deems of public interest and presents it to the world, and when an individual agrees to an embargo or an NDA, and a company shares information under the assumption that the details are not made public until a specific date and time.
TheRealInsider’s biggest claim to fame was the Ubisoft leak, which teased the Japanese open-world RPG Project Red and several other Assassins’ Creed games four days before the official showcase, and before being reported by TryHardGuides, and later that same day. , Bloomberg. As Stephen Totilo of Axios points out, that was the same day Ubisoft informed the press about the showcase (Kotaku didn’t participate). More often, though, the account has teased upcoming things like hands-on previews, as in the case of Square Enix’s Forspoken. This track record has recently turned TheRealInsider into one of the regulars of the Gaming Leaks and Rumors subreddit, a popular watering hole for fans to speculate about upcoming releases based on industry reports and, more often, random tweets.
Allen’s outing comes within a week of the massive Grand Theft Auto VI leak and a Nintendo Direct that failed many rumored games again. It has sparked a renewed debate about the value and ethics of leaking game industry secrets, which can determine the entire gamut from where the next Fallout will take place to whether a studio has mistreated its employees. Many people are tired of the rumor, and understandably developers and marketing specialists are not a fan of seeing their work discussed online outside of their control, especially when it comes to incomplete or inaccurate information. Does this mean it’s coming to an end soon? Find me doubtful.
Read more: Rockstar responds to ‘illegal’ GTA 6 leak as messy aftermath continues
Coincidentally, the first outlet to break the news about TheRealInsider was a new publication from industry insider Tom Henderson called, what else, Insider Gaming. While some have been critical of the name, which is even invoked on the page where sources are encouraged to “become an insider” by contacting, the site broke down immediately after its launch yesterday when too many people tried to visit it at once. . One apparent fan responded: “Fuck criticism, see you on the inside.”