Upcoming Apple product announcements come as press release

Apple’s notorious October event may not happen at all. According to Bloomberg’s Mark Gurman in his Power On newsletter, Apple may not have enough products to warrant a keynote. Instead, the journalist believes the company could focus on a few press releases.

A few years ago, Apple announced a new product almost every day of the week. Rather than host an event, the company decided it would be better to unveil products like press releases. With that in mind, Gurman thinks Apple could do the same, rather than do a keynote.

According to the journalist, Apple will unveil the following products in 2022:

M2 and M2 Pro Mac minis M2 Pro and M2 Max 14-inch and 16-inch MacBook Pros M2 11-inch and 12.9-inch iPad Pros

In addition, “an update of the Apple TV set-top box with an A14 chip and a RAM boost is also approaching and could potentially launch this year.” For the Mac Pro, Gurman thinks it will be released later in 2023.

Here’s what he wrote in the Power On newsletter:

None of these new products is an important starting point for Apple. They’re getting some upgraded specs and a chip already announced at a formal June event at WWDC 2022. That got me thinking: does Apple really have enough here to make it worth putting together another highly polished launch event? pose?

It seems unlikely. Apple may think otherwise, but I think the company (as of now) will be more likely to release its remaining 2022 products through press releases, updates to its website, and briefings with select members of the press, rather than through a large iPhone – style keynote.

In addition, the lack of the Apple Headset teaser or announcement may also make it less likely for the company to prepare for an October event.

Do you think Apple will announce an event in October or release new products through online announcements? Share your thoughts in the comment section below.

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