New York CNN Business —
The Hamburglar is back at McDonald’s. But this time it’s adults only.
McDonald’s brings back its family of recognizable figurines in a new Happy Meal for adults, including toys. Beginning October 3, customers can order a Cactus Plant Flea Market Box – a Big Mac or 10-piece Chicken McNuggets, with fries and a drink. The meal is a collaboration between the streetwear brand and the fast food chain as it digs deeper into nostalgia.
The food is served in a specially designed box that should evoke memories of Happy Meals from the past. The toys include redesigned versions of McDonald’s famous mascots, including Grimace, Hamburglar and Birdie, plus a new one called Cactus Buddy.
“We’re taking one of McDonald’s most nostalgic experiences and literally repackaging it in a new way that’s hyper-relevant to our adult fans,” said Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Office in a release.
Cactus Plant Flea Market is a streetwear brand that has been popularized in recent years by Kanye West and Pharrell. Complex has described its aesthetic as a ‘fluid and eccentric combination’ mixed with ‘playful graphics’. And its elusive origins are a major draw for the brand’s fans. Hoodies from the brand can sell for as much as $1,000 on the online marketplace StockX.
McDonald’s (MCD) has had success with its celebrity collaborations, often crediting them with driving sales. Past collaborations have included BTS, J Balvin and Travis Scott, with the latter being so popular it ran out of meals.