Just moments after Apple unveiled the new Apple Watch Ultra at its “Far Our” event on September 6, I couldn’t help but think of an Ultra iPhone. And then, just a few days after the iPhone 14 series was announced, noted tipster Mark Gurman came out with information about a purported iPhone 15 Ultra… The truth is, even if we put some educated guesses aside, it’s clearly is that Apple has been flirting with the Ultra branding for a while now. Aside from the Apple Watch Ultra, there’s also an Apple-made processor called the M1 Ultra that powers the most powerful MacBook Pro currently available. So the hints are there… Apple M1 Ultra – the most powerful Apple chip ever Apple Watch Ultra is the most powerful Apple Watch ever And now leaks and rumors are pointing towards a super-premium large iPhone, with the Ultra branding
But what will this “Ultra” iPhone look like? Will it be a foldable or a robust device like the Apple Watch Ultra? Maybe just a rebranded iPhone 15 Pro Max or a completely different phone? While it’s way too early to tell or believe rumours, let’s take a look at the most likely options from now on!
Oh, and yes, after countless reports of old Samsung phones exploding, the South Korean company now has one thing to worry about: Apple’s new and intimidating Galaxy S23 Ultra rival!
What does the iPhone 15 Ultra look like – a foldable, rugged, rebranded iPhone 15 Pro Max or a standalone model?
No foldable iPhone yet.
Right out of the gate, it’s pretty safe to rule out the chances of the iPhone 15 Ultra turning into a foldable phone.
Of course, Apple has been expected to make a foldable iPhone for a while, but despite the increasing popularity of foldable products, this is still a very immature category of products that Apple wouldn’t want to adopt unless the company does something really special and reliable. has bragging rights. In fact, many believe that Apple will never make a foldable iPhone.
Then when it comes to a rugged iPhone 15 Ultra, as great as it may sound to adventurers and clumsy people, it’s highly unlikely that Apple will make an unbreakable iPhone that the company can’t charge you hundreds of dollars for to fix.
The new Apple Watch Ultra is almost an exception to the aforementioned rule, but it also costs $800, so it’s safe to assume you’re already paying too much for that extra durability. In addition, no one intends to do pro-level diving with an iPhone. All that doesn’t mean the iPhone 15 Ultra won’t actually use more durable materials, though (more on that later).
Anyway, the only two options we have left are:
A rebranded iPhone 15 Pro Max that becomes the iPhone 15 Ultra A super-premium, more feature-rich iPhone 15 Ultra that’s quite different from the iPhone 15 Pro My educated guess, based on years of following the industry, is that Apple isn’t the company that just changes the name of a device to make it sell more. Because if that were the case, Apple would have changed the name of the iPhone 13 mini to iPhone 13 after the iPhone 12 mini flopped commercially. The iPhone 14 Plus would also have been called the iPhone 14 Max as people would associate “Max” with something better. A more durable, long-lasting iPhone 15 Ultra with a periscope zoom camera (and USB-C?) the way?
Ultra camera, ultra battery, ultra build… or Ultra C?
And so the only logical explanation behind an alleged iPhone 15 Ultra is that this is going to be a very different beast of a phone than the iPhone 15 Pro.
According to supply chain analyst and leaker Ming-Chi Kuo, Apple is already planning to differentiate the iPhone 15 Pro Max from the iPhone 15 Pro (note, at this point, Kuo hasn’t named the iPhone 15 Pro Max iPhone 15 Ultra yet). .
What’s interesting is that Apple has been indecisive when it comes to differentiating iPhone models:
iPhone XS and iPhone XS Max were essentially the same phone except one was larger, with a larger battery iPhone 11 Pro and iPhone 11 Pro Max were also identical except for the size and battery iPhone 12 Pro Max had a larger primary camera sensor and a larger range zoom camera than the iPhone 12 ProiPhone 13 Pro and iPhone 13 Pro Max are identical in specificationsiPhone 14 Pro and iPhone 14 Pro Max are also identicalAccording to all the rumors and leaks we have seen about the iPhone 15 series, it is now expected that at least one of Apple’s iPhone 15 models will come with a periscope zoom camera and an updated design, and at this point it seems much more likely that it will be the supposed iPhone 15 Ultra.
A periscope zoom requires more space, so it makes sense if Apple decided to make this feature exclusive to the largest iPhone. And when it comes to a new design, I think it’s about time for that too!
The two issues I have with Apple’s current design are that the phones are getting bigger and heavier and the current iPhone’s back is starting to look aesthetically outdated next to phones like the Pixel 6 Pro and Xiaomi 12S Ultra (the Galaxy S22 Ultra’s back design isn’t really my cup of tea).
So my current prediction is for a titanium frame on iPhone 15 Ultra, which will help address the weight issue while also allowing Apple more wiggle room when it comes to adding more and bigger components like a periscope zoom lens and even a bigger battery to fit. by the Ultra name.
Being stronger than stainless steel, titanium would also help make the iPhone 15 Ultra more durable, following the lead of the Apple Watch Ultra (although, as I said, I don’t expect the iPhone 15 Ultra to look “rugged”. to see).
When it comes to the look of the iPhone 15 Pro and iPhone 15 Ultra, I think both will get a redesigned back cover as all iPhone 15 models are now expected to include the new Dynamic Island, meaning all iPhone 15 models there from the front. A new look of the back would be Apple’s only way to show people that “these are the new iPhones”.
iPhone 15 Ultra coming before Galaxy S23 Ultra and the Pixel 8 Pro: do Samsung, Google & Co have something to fear?
Watch out, Samsung! Google is safe.
So, to recap, it looks like Apple is getting ready to enter the super-premium flagship race with its own iPhone 15 Ultra, which may come with a brand new, more durable design, a periscope zoom, longer battery life. battery and even USB-C (which I still find hard to believe). A presumed iPhone 15 Ultra would compete with the Galaxy S23 Ultra (which is going to be a very similar phone to the Galaxy S22 Ultra), the Pixel 8 Pro (which we know nothing about), and the Xiaomi 13 Ultra, which itself is the Dark Horse enters the ultra-premium flagship race of 2023 after it was confirmed by the CEO of Xiaomi that the phone would be released worldwide, with a 1-inch camera sensor.
So, does Android have anything to worry about?
Yeah totally! Apple has already gathered a new fan base thanks to last year’s iPhone 13 Pro Max, which turned out to be a battery monster, and now Dynamic Island is the surprising feature that catches the attention of many Android users, who think it looks neat. (I’m not the biggest fan).
The only good news for Android is that given that Apple hasn’t changed the price of the iPhone 14 lineup in the US, it’s now very likely that the iPhone 15 Ultra will turn out to be more expensive. Also, iPhone prices around the world are the highest ever, with price increases of 15-25% in some regions of the world, such as the UK, Germany and Poland.
If Samsung, Google, Xiaomi & Co keep their prices in check, they may have some solid ground to compete with Apple’s iPhone 15 Ultra. Of course, if this one unpacks at all.